In today’s challenging environments, erosion of ARPU and increase of subscriber acquisition costs are challenging the overall profitability of Telecom Operators and retaining existing customers is taking the precedence on winning new customers.
Recognizing the importance of churn and subscriber volatility especially in the prepaid segment, ACT750 solutions have been designed to help Telecom Operators to target subscribers at risk, design and implement retention campaigns, create customer loyalty, thus reducing churn, stimulating consumption and contributing to create brand preference.
ACT750 is introducing leading edge solutions combining Self-Learning Churn Prediction, Prepaid Lifecycle Management, Automatic Targeted Campaigns and Real-time Loyalty Management; achieving “the first ever End-to-End Customer Retention Solution” for Telecom Operators to facilitate implementation and maximize efficiency of the marketing strategy by targeting the right customers, with the right actions at the right time and to measure the positive impact live.
With ACT750 solutions Prepaid Mobile Operators and MVNOs build efficient customer retention strategies to:
